{"id":1179,"date":"2023-03-30T20:42:56","date_gmt":"2023-03-31T00:42:56","guid":{"rendered":"https:\/\/pathwayprodigies.com\/?p=1179"},"modified":"2023-04-17T13:49:24","modified_gmt":"2023-04-17T17:49:24","slug":"episode-3-five-ways-to-market-yourself","status":"publish","type":"post","link":"https:\/\/pathwayprodigies.com\/?p=1179","title":{"rendered":"Five Ways To Market Yourself"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">Marketing is one of the most, if not the most important thing you can do to generate clients and revenue. Think about the year 1990. Before the 2000s there was no efficient way of reaching out to the general public other than radio and tv stations. This means that in order to be seen by a broad audience, you had to be either a big name or get into contact with major radio stations and TV studios. However, in this day and age, the internet has opened up many ways to present your message to your intended audience. Here are a few ways to market yourself in the decade of the 2020s:<\/span><\/p>\n<ol>\n<li><strong><span data-preserver-spaces=\"true\">Social Media:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Rather it&#8217;s Instagram, Facebook, Twitter, or LinkedIn, social media has made the biggest impact on society being one of the biggest platforms to this day.<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"ql-indent-2\"><span data-preserver-spaces=\"true\">Instagram: Utilizing reels, posting on stories, using hashtags, posting website in bio, engaging in DM&#8217;s, buying advertisements.<\/span><\/li>\n<li class=\"ql-indent-2\"><span data-preserver-spaces=\"true\">Facebook: Utilizing reels, posting on stories, using hashtags, posting website in bio, engaging in DM&#8217;s, buying advertisements.<\/span><\/li>\n<li class=\"ql-indent-2\"><span data-preserver-spaces=\"true\">TikTok: Using hashtags, and engaging with other users.<\/span><\/li>\n<li class=\"ql-indent-2\"><span data-preserver-spaces=\"true\">Twitter: Posting on stories<\/span><\/li>\n<\/ul>\n<\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">I did not list Snapchat because of its private communication features.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol>\n<li><strong><span data-preserver-spaces=\"true\">Websites:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0In the past, owning a website was voluntary, but in this day it&#8217;s mandatory for progress. I would recommend two website builders for those who are trying to start, WordPress and Squarespace. There are dozens of other website builders as well but these two are my recommendations.<\/span><\/li>\n<\/ol>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">WordPress or Squarespace<\/span><\/strong>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"ql-indent-2\"><span data-preserver-spaces=\"true\">WordPress can be difficult but allows a ton of customization with HTML)<\/span><\/li>\n<\/ul>\n<\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Squarespace is very user-friendly and easy to use but has fewer customization opportunities.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol>\n<li><strong><span data-preserver-spaces=\"true\">Pop-Up Booths:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Word of mouth will always be important, so setting up a booth where people can come to you is also ideal. Here are a few things you could feature at your booth to represent your business:<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"ql-indent-2\"><span data-preserver-spaces=\"true\">Business cards (important to have in general, we&#8217;ll talk more about that soon).<\/span><\/li>\n<li class=\"ql-indent-2\"><span data-preserver-spaces=\"true\">A tablecloth (optional, but you want your setting to look nice).<\/span><\/li>\n<li class=\"ql-indent-2\"><span data-preserver-spaces=\"true\">Poster Board<\/span><\/li>\n<li class=\"ql-indent-2\"><span data-preserver-spaces=\"true\">Physical prints of your work (mainly for photographers).<\/span><\/li>\n<li class=\"ql-indent-2\"><span data-preserver-spaces=\"true\">A laptop to show off your content (for photographers and videographers as well).<\/span><\/li>\n<\/ul>\n<\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Physical products for sale such as clothes, food, art, etc. (if you&#8217;re selling a physical item, be prepared to sell that item at your booth).<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">4.\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Business Cards:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0This is the quickest way to display your business to someone without having to say much. Design-wise, keep your business cards simple and neat. These cards are the first impression someone will receive when given the card. The second will be your website, which should be labeled on the cards.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">5.<\/span><strong><span data-preserver-spaces=\"true\">\u00a0Entrepreneurial Events:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">This is relatable to using word-of-mouth to market yourself. Approach these events with not only the intention of gaining new clients, but also networking and finding others who could benefit your business, and vice-versa with their business. Come to these events not trying to sell your business or products, but to sell yourself so that you can connect with others and build a genuine relationship.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p>READ MORE<\/p>\n<h2 class=\"title__h4 title_news text_uppercase\"><a href=\"https:\/\/pathwayprodigies.com\/?p=1174\">EPISODE 1: WELCOME TO THE BLOG<\/a><\/h2>\n<h2 class=\"title__h4 title_news text_uppercase\"><a href=\"https:\/\/pathwayprodigies.com\/?p=1168\">EPISODE 2: HOW TO STAY CONSISTENT IN A COMPETITIVE INDUSTRY<\/a><\/h2>\n<h2 class=\"title__h4 title_news text_uppercase\"><a href=\"https:\/\/pathwayprodigies.com\/?p=1472\">JACK OF ALL TRADES OR ONE PROFESSION?<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Marketing is one of the most, if not the most important thing you can do to generate clients and revenue. Think about the year 1990. Before the 2000s there was no efficient way of reaching out to the general public other than radio and tv stations. This means that in order to be seen by a broad audience, you&#8230;<\/p>\n<div class=\"item-news__footer\"><a href=\"https:\/\/pathwayprodigies.com\/?p=1179\" class=\"btn\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":1482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-1179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post"],"acf":[],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/pathwayprodigies.com\/wp-content\/uploads\/2023\/03\/5-ways-PNG-NEW.png","jetpack-related-posts":[{"id":1512,"url":"https:\/\/pathwayprodigies.com\/?p=1512","url_meta":{"origin":1179,"position":0},"title":"Using Video Content To Increase Sales, &#038; Your Brand","author":"TyreeJakes","date":"April 24, 2023","format":false,"excerpt":"Video content can be a powerful tool to help you strengthen your brand and increase sales. Here are a few ways in which video content can be beneficial for your business: Builds brand awareness: Video content can be shared on multiple platforms, including social media, YouTube, and your own website.\u2026","rel":"","context":"In &quot;Blog Post&quot;","block_context":{"text":"Blog Post","link":"https:\/\/pathwayprodigies.com\/?cat=28"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/04\/Episode-6-Videon-Content-is-important.png?fit=1200%2C682&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/04\/Episode-6-Videon-Content-is-important.png?fit=1200%2C682&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/04\/Episode-6-Videon-Content-is-important.png?fit=1200%2C682&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/04\/Episode-6-Videon-Content-is-important.png?fit=1200%2C682&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/04\/Episode-6-Videon-Content-is-important.png?fit=1200%2C682&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1168,"url":"https:\/\/pathwayprodigies.com\/?p=1168","url_meta":{"origin":1179,"position":1},"title":"How To Stay Consistent In A Competitive Industry","author":"TyreeJakes","date":"March 29, 2023","format":false,"excerpt":"Composure, Consistency, & Competition I started the title off with three \"C words\". Composure, Consistency, & Competition. Let's talk about how to stay consistent in today's highly competitive and spam-culture world.\u00a0 \u00a0 We can say a lot about the type of society we live in when it comes to social\u2026","rel":"","context":"In &quot;Blog Post&quot;","block_context":{"text":"Blog Post","link":"https:\/\/pathwayprodigies.com\/?cat=28"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/03\/NEWWWW.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/03\/NEWWWW.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/03\/NEWWWW.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/03\/NEWWWW.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/03\/NEWWWW.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1498,"url":"https:\/\/pathwayprodigies.com\/?p=1498","url_meta":{"origin":1179,"position":2},"title":"Understanding The Shooting Modes on Your Camera","author":"TyreeJakes","date":"April 19, 2023","format":false,"excerpt":"The rotating dial known as the \u201cmode dial\u201d is on the top of a DSLR or mirrorless camera, and it allows you to choose between different shooting modes. The specific settings available may vary depending on the camera model, but here are some common modes you may find: Auto Mode\u2026","rel":"","context":"In &quot;Blog Post&quot;","block_context":{"text":"Blog Post","link":"https:\/\/pathwayprodigies.com\/?cat=28"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/04\/Different-modes-on-camera.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/04\/Different-modes-on-camera.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/04\/Different-modes-on-camera.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/04\/Different-modes-on-camera.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/04\/Different-modes-on-camera.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1174,"url":"https:\/\/pathwayprodigies.com\/?p=1174","url_meta":{"origin":1179,"position":3},"title":"Welcome To The Blog","author":"TyreeJakes","date":"March 30, 2023","format":false,"excerpt":"Welcome To The Blog You may know this site for its immaculate photography and videos, but we have so much more to offer you. Consider Pathway Prodigies as a platform, not just a business willing to provide a service but a place where the underground has a voice. It doesn't\u2026","rel":"","context":"In &quot;Blog Post&quot;","block_context":{"text":"Blog Post","link":"https:\/\/pathwayprodigies.com\/?cat=28"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/03\/Welcome-to-the-Blog-NEW.png?fit=1200%2C927&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/03\/Welcome-to-the-Blog-NEW.png?fit=1200%2C927&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/03\/Welcome-to-the-Blog-NEW.png?fit=1200%2C927&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/03\/Welcome-to-the-Blog-NEW.png?fit=1200%2C927&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/03\/Welcome-to-the-Blog-NEW.png?fit=1200%2C927&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1472,"url":"https:\/\/pathwayprodigies.com\/?p=1472","url_meta":{"origin":1179,"position":4},"title":"Jack of All Trades or One Profession?","author":"TyreeJakes","date":"April 17, 2023","format":false,"excerpt":"The Pros and Cons of BothWhen it comes to choosing between focusing on one profession or being good at many professions, it ultimately depends on an individual's preferences and career goals. Focusing on one profession allows individuals to gain expertise in that specific field, which can lead to mastery, recognition,\u2026","rel":"","context":"In &quot;Blog Post&quot;","block_context":{"text":"Blog Post","link":"https:\/\/pathwayprodigies.com\/?cat=28"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/04\/Episode-4-Jack-of-all-trades-NEWW.png?fit=1200%2C692&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/04\/Episode-4-Jack-of-all-trades-NEWW.png?fit=1200%2C692&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/04\/Episode-4-Jack-of-all-trades-NEWW.png?fit=1200%2C692&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/04\/Episode-4-Jack-of-all-trades-NEWW.png?fit=1200%2C692&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2023\/04\/Episode-4-Jack-of-all-trades-NEWW.png?fit=1200%2C692&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2235,"url":"https:\/\/pathwayprodigies.com\/?p=2235","url_meta":{"origin":1179,"position":5},"title":"How To Build Clients: Unlocking Consistent Revenue","author":"TyreeJakes","date":"December 25, 2025","format":false,"excerpt":"You just hit a milestone. Since you\u2019re here its safe to assume that you\u2019re at a point where you want to gain more clients. It\u2019s exciting to make your business legitimate. Along with a business comes a discipline of acquiring and maintaining good relationships with your clients. Know that you\u2026","rel":"","context":"In &quot;Blog Post&quot;","block_context":{"text":"Blog Post","link":"https:\/\/pathwayprodigies.com\/?cat=28"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-25-at-5.35.jpg?fit=1200%2C680&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-25-at-5.35.jpg?fit=1200%2C680&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-25-at-5.35.jpg?fit=1200%2C680&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-25-at-5.35.jpg?fit=1200%2C680&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/pathwayprodigies.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-25-at-5.35.jpg?fit=1200%2C680&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"brizy_media":[],"_links":{"self":[{"href":"https:\/\/pathwayprodigies.com\/index.php?rest_route=\/wp\/v2\/posts\/1179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pathwayprodigies.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pathwayprodigies.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pathwayprodigies.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pathwayprodigies.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1179"}],"version-history":[{"count":6,"href":"https:\/\/pathwayprodigies.com\/index.php?rest_route=\/wp\/v2\/posts\/1179\/revisions"}],"predecessor-version":[{"id":1493,"href":"https:\/\/pathwayprodigies.com\/index.php?rest_route=\/wp\/v2\/posts\/1179\/revisions\/1493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pathwayprodigies.com\/index.php?rest_route=\/wp\/v2\/media\/1482"}],"wp:attachment":[{"href":"https:\/\/pathwayprodigies.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pathwayprodigies.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pathwayprodigies.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}